eCommerce and Local Business Marketing

The latest business insights, news, stories and HelpfulCrowd features
Customer Success Story: Flax & Stitch
Flax & Stitch isn't just committed to innovative products and eco-friendly products. They're passionate about providing solutions and memorable experiences to their customers, and earning incredible customer feedback collected through HelpfulCrowd.

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Hightail Hair is a spandex hair pocket that mounts to a helmet, allowing riders to protect their hair quickly and easily. Following their launch in April 2020, Hightail have used HelpfulCrowd to gather more reviews and build trust with visitors to their international stores.
The conscious consumer requires eCommerce retailers to demonstrate a commitment to the environment. We take a look at some of the best ways to make your eCommerce store more sustainable.
Sustainable packaging is a great way to reduce your store's impact on the environment and also keep planet-conscious customers on side. Learn more about how to get started with greener packaging.
Mike LaTour, co-founder of Soundwave Art, an innovative business that creates individual and eye-catching art from sound. He uses HelpfulCrowd to collect more customer reviews and inform decisions around his business. Here's his story with HelpfulCrowd.
Verified video reviews have the power to combine all the benefits of video with the authenticity of user-generated content. They can improve on-page SEO, reduce bounce rates, boost trust, increase social proof and sales.