eCommerce and Local Business Marketing

The latest business insights, news, stories and HelpfulCrowd features
How to turn off Facebook recommendations and reviews (and why it might not be a good idea)
Facebook Recommendations and Reviews can be a great way to acquire social proof, build trust and attract new customers. But is the risk of receiving critical reviews worth it? Read on to learn more about hiding Facebook Recommendations and whether that's a good idea.

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Brands often make mistakes when it comes to their marketing and onboarding processes. Rather than the hard-sell and marketing slogans, try to incorporate educational information that empowers your audience and customers to make better use of your products and services.
The ultimate goal for any digital marketing strategy is to boost traffic, increase click through rates and make more sales. Here's how online reviews could give your click through rates a boost.
Verified video reviews have the power to combine all the benefits of video with the authenticity of user-generated content. They can improve on-page SEO, reduce bounce rates, boost trust, increase social proof and sales.
GDPR applies to all residents within the European Union and has a major impact on business owners serving this region. Here's how to send customer review requests while still remaining GDPR compliant.
Millennials might not get a great press, but they sure do love reviews. Here's why your business should be embracing the millennial and their dedication to their digital devices and the experiences of others.
While business owners frequently spend $50 or $100 on a single social media advertisement, many are reluctant to spend $10 per month on a review system. But, without customer reviews your ad spend could all be in vain. Here’s why. 
Verified customer reviews can make or break a sale. In many ways, they carry greater influence than price when it comes to purchasing decisions. Here's why.
Consumers trust reviews from real users of your products, so collecting and displaying feedback and reviews is essential. Here's how customer reviews really could help you gain more trust and make more sales.
Email is one of the most effective ways to collect customer reviews, but these review requests are useless if emails don't arrive in your recipient's inbox. Here's how to improve email deliverability.
Less is more when it comes to review request emails and collecting more reviews. Here's a handy guide to help you boost review collection rates with highly-converting emails.
It is possible to give an equal voice to both business and the customer when it comes to review moderation? Learn more about striking the delicate balance of critical review moderation.