The Holiday season is right around the corner and your shop is busy preparing for the increase in customers and production. This is the time of year when your consumers are flooded with merchandise, marketing, and all things retail. The National Retail Federation forecasts an increase in holiday sales by 3.6 to 4 percent for… Continue Reading →
We’ve all heard Bill Gates’ quote from 1996, “content is king”, and if that is the case then media, such as photos and videos, are quickly becoming heir to the throne. All the social media platforms are showing affection towards media and user generated Content (UGC) is no different. When pictures and video are created… Continue Reading →
To understand the power of User Generated Content you must first understand what it is. User Generated Content (UGC) is any specific type of content, whether it be a social media post, blog, review, photo, or comment that a customer has created on their own promoting a product or service. Businesses that use UGC on… Continue Reading →
Learn the secret power of product Q&A when combined with reviews.
In last month’s article, we covered how to write a great review request email. In this article, we’ll cover one of the most important aspects of collecting reviews – email deliverability. Every product review request email I send is delivered to the customer’s inbox right? Hmm, no. Inbox delivery is the key object we aim… Continue Reading →