To understand the power of User Generated Content you must first understand what it is. User Generated Content (UGC) is any specific type of content, whether it be a social media post, blog, review, photo, or comment that a customer has created on their own promoting a product or service. Businesses that use UGC on… Continue Reading →
Learn the secret power of product Q&A when combined with reviews.
In last month’s article we covered how to write a great review request email. In this article we’ll cover one of the most important aspects for collecting reviews – email deliverability. Every product review request email I send is delivered to the customer’s inbox right? Hmm, no. Inbox delivery is the key object we aim… Continue Reading →