eCommerce and Local Business Marketing

The latest business insights, news, stories and HelpfulCrowd features
Reasons to start a customer loyalty program
Hightail Hair is a spandex hair pocket that mounts to a helmet, allowing riders to protect their hair quickly and easily. Following their launch in April 2020, Hightail have used HelpfulCrowd to gather more reviews and build trust with visitors to their international stores.
Happy customers typically make for a happy business (and bottom line) so it's vital to understand your customer's needs and how to solve for them.
The conscious consumer requires eCommerce retailers to demonstrate a commitment to the environment. We take a look at some of the best ways to make your eCommerce store more sustainable.
This Earth Day, take a look at these ten inspirational Shopify stores who have built their brand on the environment and sustainable issues.
Easter is rapidly approaching and as consumers look forward to a relaxing spring holiday, eCommerce retailers and small businesses should prepare themselves to benefit from an uplift in sales.
The ultimate goal for any digital marketing strategy is to boost traffic, increase click through rates and make more sales. Here's how online reviews could give your click through rates a boost.
Sustainable packaging is a great way to reduce your store's impact on the environment and also keep planet-conscious customers on side. Learn more about how to get started with greener packaging.
Google Seller Ratings changed dramatically late last year. Here's a helpful guide to what these changes could mean for your business.
Mother's Day is a big deal so it makes sense to get in on the action. We've pulled together a helpful guide to making the most of Mother's Day as an eCommerce retailer.
Mike LaTour, co-founder of Soundwave Art, an innovative business that creates individual and eye-catching art from sound. He uses HelpfulCrowd to collect more customer reviews and inform decisions around his business. Here's his story with HelpfulCrowd.
To make the most of the holiday season and stand out from the crowd, you’ll need to do more than simply have an online presence. Here's our essential guide to getting ahead and boosting those holiday sales.
Verified video reviews have the power to combine all the benefits of video with the authenticity of user-generated content. They can improve on-page SEO, reduce bounce rates, boost trust, increase social proof and sales.