eCommerce and Local Business Marketing

The latest business insights, news, stories and HelpfulCrowd features
Mother’s Day ideas for eCommerce retailers
While Google PageSpeed Insights sounds like a great way to assess the speed of your website, it's largely inconsistent, unreliable and inaccurate. Here's why.
GDPR applies to all residents within the European Union and has a major impact on business owners serving this region. Here's how to send customer review requests while still remaining GDPR compliant.
Millennials might not get a great press, but they sure do love reviews. Here's why your business should be embracing the millennial and their dedication to their digital devices and the experiences of others.
While business owners frequently spend $50 or $100 on a single social media advertisement, many are reluctant to spend $10 per month on a review system. But, without customer reviews your ad spend could all be in vain. Here’s why. 
Verified customer reviews can make or break a sale. In many ways, they carry greater influence than price when it comes to purchasing decisions. Here's why.
Using promotions and offers effectively can help to increase conversions, reduce cart abandonment, and foster customer loyalty in the long term. Here's a handy guide to how promotions and offers can nurture loyalty and repeat business.
While your online store may be brimming with fancy graphics, incredible products and oodles of functionality, it’s of no use if no one can find your site in the first place. Read on to explore 35 foolproof tips to turbocharge your eCommerce marketing.
Consumers trust reviews from real users of your products, so collecting and displaying feedback and reviews is essential. Here's how customer reviews really could help you gain more trust and make more sales.
It’s a tough world for businesses trying to stand out among the competition, but one of the best ways that they can do that is also the most personal. Here are 6 ways to make every interaction with customers outstanding.
Turn critical reviews into positive reviews by asking customers to update their review with Re-review.
Email is one of the most effective ways to collect customer reviews, but these review requests are useless if emails don't arrive in your recipient's inbox. Here's how to improve email deliverability.
Less is more when it comes to review request emails and collecting more reviews. Here's a handy guide to help you boost review collection rates with highly-converting emails.